Incremental Sales

Definition

Incremental sales measures the amount of sales that a business gained as a direct result of marketing and promotional activities.

Why is it useful?

Incremental sales evaluates the effectiveness and success of ongoing marketing campaigns and promotions. By studying this metric, businesses can determine which marketing campaigns to modify and which ones to invest more.

Example of Use

Incremental sales of different promotions can be determined using promotion code. By clustering sales revenue with the same promotion code, businesses can find promotions with the highest reach.

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