Total Number of Transactions

Definition

The sum of invoices, deals, or instances of purchases made over a period of time.

Why is it useful?

Number of transactions can help you assess a business' sales performance, especially when comparing to different days or different sales channels. It is also key to obtaining higher level insights such as Average Basket Size or Customer Conversion Rate.

Example of Use

Calculating the total number of transactions per hour will help you identify the peak hours of your business, allowing you to allocate resources accordingly to meet or boost this seasonality in demand.

Want to calculate this automatically for your business?

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